$100M Leads: How to Get Strangers To Want To Buy Your Stuff

I’ve followed Alex Hormozi on Twitter for a while and finally picked his book up. The best thing about it is how applicable and “real” his advice is in terms of lead generation. A system with channels, volume, consistency, and feedback loops can really supercharge top-of-funnel numbers. If you run sales/marketing (or you’re a founder doing it yourself), this is a very useful and practical read.