What to do if your marketing budget is $0 🪫

The article argues that companies with a $0 marketing budget can still grow by using internal resources already inside the business.
A product feature can be stripped down and launched as a standalone free tool on its own URL to attract SEO traffic, backlinks, and Product Hunt attention.
Free tools work best when they solve a narrow problem without email-gate friction, making the main product the obvious upgrade.
Useful work can be done for a dream prospect, then sent to them with no pitch; if they do not respond, it can be made public.
Internal company data can be turned into published findings that customers, journalists, and competitors help spread.
Certificates, badges, and verified tags create status symbols that users are likely to share publicly.
Employee-led marketing can outperform company pages because personal profiles usually reach more people.
Founders, teammates, or ghostwriters can keep personal accounts active with consistent posts as a low-cost marketing channel.
Products can be designed so that simply using them spreads the brand, a concept the author calls “Word of Sight.”

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