Work

The page presents case studies across categories including air travel, fashion, automobiles, health, media, financial services, and consumer products.
The Ford F-150 Lightning was developed by a cross-functional team using human-centric design, which helped surface features like the Mega Power Frunk and bi-directional power.
Boom Supersonic was featured as work focused on accelerating the future of air travel by reinventing supersonic flight.
H&M used design work to cut excess inventory and improve sales while reducing waste.
Ford’s case study emphasizes changing the culture of a 120-year-old company with 183,000 employees to drive creativity and innovation.
Teal Health worked on making cervical cancer screening more comfortable through an at-home pap smear system.
Sephora’s case study focused on reinventing the in-store experience for digital-first shoppers.
Moderna created defined “Mindsets” as a cultural framework to preserve its future.
Master Kong reinvented instant noodles for China’s middle class with its “Te Bie Te” Fresh-Brewed Noodles.
Sanofi’s Beyfortus toolkit was designed to increase global adoption of the world’s first RSV immunization for babies.

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