The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media

“Never waste a crisis” is something all of us have heard; this book helps put that into practice. Crises create asymmetry: viral moments, partial facts, and everything magnified 100x, so learning when to apologize, how to use “no comment” strategically, and how to control the narrative becomes paramount. If you lead anything public-facing (company, nonprofit, personal brand), this is a must-read practical playbook.