FOUNDED CEO on Instagram: "The founders who build enduring companies understand the numbers behind the business just as well as the product itself. Metrics like CAC, ARR, MRR, LTV:CAC, Burn Multiple, NRR, EBITDA, and Cash Runway are the language investors, operators, and founders use to measure growth, efficiency, and long-term sustainability. Knowing what they mean (and how they’re calculated) can completely change the way you build and evaluate a company. This guide breaks down 15 of the most important startup metrics every founder should know, explaining what each one measures, why it matters, and how it’s calculated using real-world examples. Whether you’re raising your first round, building toward product-market fit, or scaling a venture-backed company, understanding these fundamentals will help you make better decisions and speak the language of startups with confidence. Want the full breakdown ? Subscribe to our free newsletter. Link in bio 📩 >Follow us (@foundedceo) for more insights from the world’s most important founders, CEO’s, & VC’s🤝"